Incógnito: Las vidas secretas del cerebro (Tapa dura)

About the book

Incognito: The Secret Lives of the Brain is a fascinating work by renowned author David Eagleman that immerses us in the hidden world of the mind. Through an accessible and rigorous approach, the book reveals how much of our decisions, emotions, and behaviors are governed by unconscious processes. Eagleman, with his clear and engaging style, unravels the mysteries of the brain and shows us that what we consider our conscious will is just the tip of the iceberg. This hardcover edition is perfect for students, professionals, and anyone interested in understanding the mechanisms that govern human behavior.

Who is this book for?

This book is aimed at a wide audience: from psychology and neuroscience students to mental health professionals, as well as curious readers who wish to explore the secrets of the mind. It is also ideal for those looking for an entertaining introduction to neuropsychology, as it combines scientific rigor with everyday examples and surprising anecdotes. If you are passionate about understanding why we act the way we do, this book will offer you a unique perspective.

What you will find in this book

In Incognito, Eagleman guides us through the most unknown corners of the brain. He addresses topics such as unconscious decision-making, the influence of emotions on reason, cognitive biases, and neuronal plasticity. He explains how the brain constructs our reality and how small changes in its chemistry can alter our personality. The book also explores fascinating cases, such as patients with brain damage that reveal the fragility of our perception. Each chapter is full of scientific findings presented clearly, with a touch of humor and reflection.

About the author

David Eagleman is an internationally renowned neuroscientist and writer. He has dedicated his career to studying the brain and consciousness, and is known for his ability to communicate complex concepts in an accessible way. He is the author of several best-selling books and has participated in numerous science popularization programs. His multidisciplinary approach and passion for understanding the human mind make him an authoritative voice in the field of neuroscience.

Reviews and ratings

Readers have praised Eagleman's ability to make neuroscience accessible without losing depth. Many highlight his engaging style and the clarity with which he explains concepts that, in other hands, would be arid. The combination of rigorous science and captivating narrative has made Incognito a reference book for those who want to delve into the study of the brain. His focus on unconscious processes has been especially valued by those who seek to better understand their own mind.

Frequently asked questions about neuropsychology

What is neuropsychology? It is the discipline that studies the relationship between the brain and behavior. It analyzes how brain structures influence functions such as memory, language, attention, or emotions.

Do I need prior knowledge to read this book? No, the book is designed for a general audience. Eagleman explains concepts from scratch, using examples from everyday life.

Does the book offer practical strategies? More than a self-help manual, Incognito is a scientific exploration. However, by understanding how our brain works, readers can gain a new perspective on their own habits and decisions.

Does this book replace medical advice? No. This book is for informational purposes only and does not replace professional medical advice. If you have mental health problems, consult a specialist.