{"product_id":"why-we-remember-unlocking-memorys-power-038554863x-avjy","title":"Por qué recordamos: Cómo el poder de la memoria nos ayuda a aferrarnos a lo que importa (Tapa dura)","description":"\u003ch2\u003eBook Summary\u003c\/h2\u003e\u003cp\u003eIn \u003cem\u003eWhy We Remember: Unlocking Memory's Power to Hold on to What Matters\u003c\/em\u003e, neuroscientist Charan Ranganath invites us on a journey through the intricacies of human memory. Far from being a simple storehouse of memories, memory is an active and malleable process that shapes our identity, our decisions, and our perception of the world. Ranganath, a renowned researcher in cognitive neuroscience, combines decades of research with personal anecdotes to demystify how we create, store, and sometimes lose our memories. The book not only explains the neural mechanisms involved but also offers practical insights to better harness our ability to remember in daily life.\u003c\/p\u003e\u003ch2\u003eFeatured Content\u003c\/h2\u003e\u003cp\u003eThe book is structured around fundamental questions: why do we remember certain things and forget others? How do emotions influence memory? Can we improve our ability to remember? Ranganath addresses these questions in clear, accessible language, drawing on laboratory studies and everyday examples. Topics explored include:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eThe reconstructive nature of memory: each memory is a recreation, not an exact copy.\u003c\/li\u003e\n\n\u003cli\u003eThe role of the hippocampus and other brain regions in memory consolidation.\u003c\/li\u003e\n\n\u003cli\u003eHow stress, sleep, and attention affect memory.\u003c\/li\u003e\n\n\u003cli\u003eStrategies to enhance long-term memory and combat forgetting.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eWho This Book Is For\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eWhy We Remember\u003c\/em\u003e is aimed at anyone interested in understanding how their own mind works. It is especially useful for students of psychology, neuroscience, or biology looking for an up-to-date and rigorous overview of memory. It also appeals to healthcare professionals, educators, and, in general, those who wish to improve their learning and retention capacity. Ranganath's popular science writing style makes complex concepts accessible without sacrificing depth, making it an ideal read for both beginners and readers with prior knowledge.\u003c\/p\u003e\u003ch2\u003eWhat Makes This Book Different?\u003c\/h2\u003e\u003cp\u003eUnlike other books on memory, Ranganath does not merely offer mnemonic tricks. His approach focuses on understanding the underlying processes, which allows the knowledge to be applied more broadly. Additionally, the author integrates cutting-edge research with personal reflections, humanizing science. His experience as director of the Dynamic Memory Lab at the University of California lends authority to the content. The book also addresses topics such as memory in aging and neurodegenerative diseases, offering a comprehensive view of how memory changes throughout life.\u003c\/p\u003e\u003ch2\u003eFormat and Print Quality\u003c\/h2\u003e\u003cp\u003eThis hardcover edition features robust binding and high-quality paper, ideal for repeated reading. With approximately 320 pages, the font size is comfortable, and the graphs and diagrams are crisp. The interior design facilitates navigation between chapters, and the attractive cover reflects the innovative content of the book.\u003c\/p\u003e","brand":"Charan Ranganath","offers":[{"title":"Default Title","offer_id":48752953819290,"sku":null,"price":33.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4831\/0170\/files\/71Ud6xuF2tL._SL1500_e92a999e-cabb-46cb-8b48-ca46c508b4dd.jpg?v=1784205864","url":"https:\/\/vitaminaspain.es\/es\/products\/why-we-remember-unlocking-memorys-power-038554863x-avjy","provider":"vitaminaspain","version":"1.0","type":"link"}