{"product_id":"why-we-remember-libro-memoria-0593467833","title":"Por qué recordamos: Desbloquear el poder de la memoria para aferrarnos a lo que importa","description":"\u003ch2\u003eBook Summary\u003c\/h2\u003e\u003cp\u003eWhy We Remember is a work by neuroscientist Charan Ranganath that delves into the fascinating world of memory. Through cutting-edge research and everyday examples, the author explains how and why we remember, and how we can use that knowledge to improve our lives. The book combines scientific rigor with an accessible narrative, making it an essential read for anyone interested in the workings of the brain.\u003c\/p\u003e\u003ch2\u003eWhat Makes a Memory Last?\u003c\/h2\u003e\u003cp\u003eThis is one of the central questions addressed by the book. Ranganath breaks down the neural mechanisms that determine which experiences are stored in our memory and which fade away. He also explores the role of emotions, context, and repetition in memory consolidation. Throughout its pages, the reader will discover why some moments become unforgettable while others are lost to oblivion.\u003c\/p\u003e\u003ch2\u003eBook Content and Approach\u003c\/h2\u003e\u003cp\u003eThe author covers different types of memory—from episodic to semantic and procedural memory—and explains how they interact with each other. He delves into the brain regions involved, such as the hippocampus and prefrontal cortex, and describes the processes of encoding, storage, and retrieval. In addition, it includes practical, evidence-based strategies for improving memory in daily life. Although the book does not aim to offer a definitive answer to all the mysteries of memory, it does provide a solid foundation for understanding how it works.\u003c\/p\u003e\u003ch2\u003eWho Is It Recommended For?\u003c\/h2\u003e\u003cp\u003eThis book is ideal for psychology or neuroscience students, mental health professionals, educators, and anyone curious about how their own mind works. It will also be of great value to those living with people suffering from memory disorders, such as Alzheimer's, as it offers a scientific perspective that helps to better understand these conditions. Its clear and engaging style makes it suitable for both readers without prior knowledge and those with advanced understanding.\u003c\/p\u003e\u003ch2\u003eWhat Readers Say\u003c\/h2\u003e\u003cp\u003eReaders of the book highlight its ability to make complex concepts accessible without losing rigor. Many appreciate the author's personal anecdotes, which humanize science and facilitate understanding. Some readers more familiar with neuroscience point out that the book has a more popular science than technical approach, ideal for an initial introduction to the subject. In general, it is valued as an entertaining and revealing read that invites reflection on the nature of memories.\u003c\/p\u003e","brand":"Charan Ranganath PhD","offers":[{"title":"Default Title","offer_id":48758308667546,"sku":null,"price":27.11,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4831\/0170\/files\/81lXP2t-zjL._SL1500.jpg?v=1784297384","url":"https:\/\/vitaminaspain.es\/es\/products\/why-we-remember-libro-memoria-0593467833","provider":"vitaminaspain","version":"1.0","type":"link"}