{"product_id":"the-hour-between-dog-and-wolf-risk-taking-book-0143123408","title":"La hora entre el perro y el lobo: cómo la asunción de riesgos nos transforma, cuerpo y mente","description":"\u003ch2\u003eWhy read \"The Hour Between Dog and Wolf\"?\u003c\/h2\u003e\u003cp\u003eThis book offers an innovative perspective on decision-making in high-stakes situations. The author, John Coates, combines neuroscience, psychology, and finance to explain how our bodies react to uncertainty. It is not a trading manual, but an exploration of the biological mechanisms that influence our choices. Perfect for those looking to understand why we sometimes make impulsive decisions or, conversely, become paralyzed by risk.\u003c\/p\u003e\u003ch2\u003eThe central thesis: risk as a biological transformation\u003c\/h2\u003e\u003cp\u003eCoates argues that the body and mind are not separate in decision-making. Stress hormones, such as cortisol and adrenaline, play a crucial role. The book describes how traders experience physiological changes similar to those of an animal in the wild: the \"dog\" that hunts (euphoria) and the \"wolf\" that flees (fear). This central metaphor gives the book its title and offers a key to understanding our own patterns.\u003c\/p\u003e\u003ch2\u003eHow does physiology relate to trading?\u003c\/h2\u003e\u003cp\u003eThe book delves into how overconfidence or panic can trigger bodily responses that cloud judgment. Through real-life examples and studies, Coates shows that success in the markets is not just a matter of strategy, but of managing one's own physiological state. Readers interested in investor psychology will find a novel approach here.\u003c\/p\u003e\u003ch2\u003eResearch and evidence\u003c\/h2\u003e\u003cp\u003eCoates presents data from experiments with real traders, based on research into the relationship between risk and brain chemistry. Although the book does not claim to be a scientific treatise, it does offer a solid foundation. Some readers consider that the technical part can be dense, but in general, the originality of the approach and the rigor of the work are valued.\u003c\/p\u003e\u003ch2\u003eWho is it for?\u003c\/h2\u003e\u003cp\u003eThis book is ideal for finance professionals, psychology or business students, and anyone curious about how decision-making works under pressure. It does not require prior knowledge of neuroscience, although readers with a scientific background will appreciate the details.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIs knowledge of biology necessary?\u003c\/strong\u003e No, the author explains the concepts in an accessible way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long does it take to read it?\u003c\/strong\u003e Approximately 6-7 hours according to some readers, but it depends on the reading pace.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it provide practical advice for making better decisions?\u003c\/strong\u003e More than advice, it offers a framework for understanding the process, which can be applied to work and personal life.\u003c\/p\u003e","brand":"John Coates","offers":[{"title":"Default Title","offer_id":48750552055962,"sku":null,"price":34.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4831\/0170\/files\/71-C-u5gWRL._SL1500.jpg?v=1784162149","url":"https:\/\/vitaminaspain.es\/es\/products\/the-hour-between-dog-and-wolf-risk-taking-book-0143123408","provider":"vitaminaspain","version":"1.0","type":"link"}