{"product_id":"likeable-badass-como-las-mujeres-consiguen-el-exito-0593468988","title":"Simpática y Ruda: Cómo las mujeres consiguen el éxito que merecen","description":"\u003ch2\u003eWhat is Likeable Badass?\u003c\/h2\u003e\u003cp\u003eLikeable Badass is a book by Alison Fragale, PhD, a professor of organizational psychology at the University of North Carolina. The work addresses the classic dilemma faced by many women in the professional sphere: the false choice between being likeable or being competent (badass). Fragale argues that women do not have to sacrifice one quality for the other; on the contrary, they can combine both to achieve the success they deserve. The book is based on solid academic research and offers practical tools for navigating gender biases and power dynamics at work.\u003c\/p\u003e\u003ch2\u003eWhat makes this book special?\u003c\/h2\u003e\u003cp\u003eUnlike other titles on female leadership, Likeable Badass does not merely describe problems: it provides actionable strategies. Readers highlight its revealing and practical nature, describing it as a book that changes the way they approach professional challenges. Fragale breaks down concepts such as authority, influence, and negotiation, and shows how women can be assertive without being perceived as aggressive. The book is full of real-world examples and anecdotes that facilitate the application of concepts in everyday situations.\u003c\/p\u003e\u003ch2\u003eKey takeaways from the book\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eThe power of ambiguity:\u003c\/strong\u003e Learning to communicate confidence even in uncertain situations.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eRedefining authenticity:\u003c\/strong\u003e Being genuine doesn't mean revealing everything; it's about aligning actions with values.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eStrategies for being heard:\u003c\/strong\u003e Verbal and non-verbal techniques to increase influence.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBuilding alliances:\u003c\/strong\u003e The importance of support networks and mentoring.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNegotiating from strength:\u003c\/strong\u003e How to ask for what you deserve without damaging relationships.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eWho is this book for?\u003c\/h2\u003e\u003cp\u003eLikeable Badass is aimed at women from all sectors who seek to advance their careers without losing their essence. It is especially useful for professionals in environments with traditional corporate cultures, where gender biases are more evident. It is also valuable for men who want to better understand power dynamics and support their female colleagues. The book is suitable for young women starting their careers as well as experienced executives looking for new perspectives.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eDoes the book include practical exercises?\u003c\/h3\u003e\u003cp\u003eYes, each chapter contains reflections and concrete actions that the reader can implement immediately. In addition, summaries and checklists are included to facilitate daily application.\u003c\/p\u003e\u003ch3\u003eIs it based on scientific research?\u003c\/h3\u003e\u003cp\u003eAbsolutely. Alison Fragale combines her own research with studies in social psychology, sociology, and management, providing a solid foundation for her recommendations.\u003c\/p\u003e\u003ch3\u003eIs it useful for women at any stage of their career?\u003c\/h3\u003e\u003cp\u003eYes. The principles are universal and can be adapted to different contexts, from finding your first job to leading teams.\u003c\/p\u003eDoes it offer strategies for hostile work environments?\u003cp\u003eThe book addresses difficult situations and offers tactics for maintaining integrity and influence even in toxic cultures. However, it does not replace professional legal or psychological advice.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis book is an educational work and does not substitute professional advice. Consult a specialist if you need personalized support.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alison Fragale","offers":[{"title":"Default Title","offer_id":48758277898394,"sku":null,"price":32.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4831\/0170\/files\/71I-uy5breL._SL1500.jpg?v=1784296214","url":"https:\/\/vitaminaspain.es\/es\/products\/likeable-badass-como-las-mujeres-consiguen-el-exito-0593468988","provider":"vitaminaspain","version":"1.0","type":"link"}