{"product_id":"innovators-prescription-disruptive-solution-health-care-0071592083","title":"La receta del innovador: una solución disruptiva para la atención médica","description":"\u003ch2\u003eWhy Read About the Service Industry?\u003c\/h2\u003e\u003cp\u003eThe service industry, and healthcare in particular, faces unique challenges in terms of accessibility, cost, and quality. This book, written by Clayton M. Christensen alongside medical experts, applies disruptive innovation theory to analyze the current healthcare system. It offers a fresh perspective on how business models and emerging technologies can solve structural problems. It is essential reading for understanding the dynamics of change in a sector that affects everyone.\u003c\/p\u003e\u003ch2\u003eHow Can Disruptive Innovation Improve Healthcare?\u003c\/h2\u003e\u003cp\u003eChristensen and his co-authors describe how disruptive innovations—those that are initially simpler and more affordable—can transform healthcare delivery. The book proposes a framework for identifying opportunities for improvement, from primary care to specialized hospitals. Concrete cases are analyzed, and strategies are offered for implementing changes that reduce costs without sacrificing quality. Readers will find tools to rethink processes and business models in the health sector.\u003c\/p\u003e\u003ch2\u003eKey Topics Covered in This Book\u003c\/h2\u003e\u003cp\u003eThe text addresses several fundamental concepts: the differentiation between sustained and disruptive innovation, the role of enabling technologies, and the importance of appropriate business models. It also explores the regulatory and cultural barriers that hinder innovation in the healthcare system. Each chapter offers practical examples and reflections applicable to different contexts, both in the United States and other countries. It is a work that combines theory with real cases, making it easier to understand for readers with some familiarity with the sector.\u003c\/p\u003e\u003ch2\u003eWho Is This Book For?\u003c\/h2\u003e\u003cp\u003eThis book is aimed at healthcare professionals, hospital managers, healthcare policymakers, industry entrepreneurs, and administration or medical students interested in healthcare management. Although some readers without prior healthcare experience may find it technical, the authors manage to present complex ideas in an accessible way. It is especially valuable for those seeking to understand how to apply innovation theories to real healthcare problems.\u003c\/p\u003e\u003ch2\u003eReviews and Ratings\u003c\/h2\u003e\u003cp\u003eReaders highlight the book's ability to identify the fundamental flaws of the traditional healthcare system and offer viable solutions. Many professionals consider it a must-read for those working in the sector, although some point out that it can be dense for those without a healthcare background. In general, its analytical approach and practical relevance for rethinking the future of healthcare are appreciated.\u003c\/p\u003e","brand":"McGraw-Hill","offers":[{"title":"Default Title","offer_id":48755251839130,"sku":null,"price":37.01,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4831\/0170\/files\/71K9fA8RRZL._SL1360_252cb0d5-edc8-4270-977f-506ef62001ef.jpg?v=1784251387","url":"https:\/\/vitaminaspain.es\/es\/products\/innovators-prescription-disruptive-solution-health-care-0071592083","provider":"vitaminaspain","version":"1.0","type":"link"}